How SEO can work for you...
Stanton Creek Lodge is a small cabin and RV rental business near Glacier National Park, owned by Gerald Kupka. Gerald contacted me last winter desperate for help because his website wasn't doing anything for his business.
Most of his vacancies were filled from Glacier Park's overflow... where customers were referred to Stanton Creek after the park filled their rooms and campgrounds. When the park's visitors declined, Gerald's business plummeted.
After implementing an SEO program, the net result was that 90%+ of Stanton Creek's reservations came from his website during the 2009 season. Prior to this, Gerald could not remember the last time he was contacted by someone who had found his old website. Glacier Park overflow used to account for his business, today he books reservations all year long and much further in advance. SEO Works!
The Humane Society of NW Montana's website was a classic example of a website created by enthusiastic volunteers who were not familiar with Internet marketing or search engine optimization tactics.
Six months after optimizing their website, they earned a Google Page Rank of '5' and their primary keyword phrases were yielding page one results in Google searches. At present, their website attracts hundreds of unique visitors every day.
How SEO can drive 'free' traffic to your website
There is no better example of the power of optimizing a website to capture free traffic than renaming images (photos & graphics) properly using descriptive keywords (this is just one of the things Webunet SEO will do for you). As an example, we optimized a small website in an obscure niche... Totem Poles.
The site only had 5-6 pages and nothing was done to market the website - no links from other sites, no advertising, nada. Traffic to the site averaged a measly 2-10 visitors per day. It began to receive significant traffic (200 to 800+ visitors per day) and for a tiny, un-promoted site, such volume does not occur by chance.
Screenshot of Google search for "totem poles"
It was discovered that Google's search results for the term "totem pole" was displaying images from this website. Those photos were optimized using site-related keywords and phrases, which resulted in their being listed at the top of page one Google results. The descriptive file names were:
totem_poles.jpg ~ and ~ canadian_totem_pole_sm.jpg
The result... Page one of Google (top of page), driving hundreds of visitors per day in an obscure niche having 1,470,000 search results.
Imagine the possibilities when your page titles, images, headlines, body content, blog, syndicated articles, social media sites and local search options converge to funnel ready-to-buy customers to your website!
You have three options:
Execute a professional SEO program
Spend thousands experimenting with online advertising
Do nothing and hope something will change
Choose the SEO plan that fits your needs!
SEO is Forever
Most types of online advertising, such as PPC (Pay-Per-Click) are only effective as long as you continue to pay for clicks or exposures. When you budget runs out, your traffic stops.
SEO is forever! The changes you receive from an SEO project continue to drive traffic virtually forever.
Do Not Forget
If you're in business you MUST have a well-optimized website if you hope to grow and attract new customers. This becomes more critical to your business' long-term survival each day.
The Webunet Group has been involved with the Internet for more than 15 years, and zealously believes in the promise associated with the Internet. We know that the Net is transforming the way people do business, and it will continue to gain in importance.