What is PPC?
Pay-Per-Click is the term where an advertiser only pays when someone clicks on their ad. When a user searches for a particular search term, the search engine returns a list of natural search results (organic), along with a list of targeted pay-per-click (PPC) ads. This process ensures that advertisers only display their ads to people who are searching for their particular keywords (i.e. "plumber, kalispell").
PPC is the most highly-focused form of advertising ever invented. You can target people who are searching for your products or services at the exact moment they are ready to buy.
Unlike creating a "Classified Ad", PPC is not for a DIY advertising program. It takes experienced Google Certified Companies to deliver the best ROI.
More than 50% of American adults have abandoned the local Yellow Pages and search for local information online.
Your customers are searching for you online! To have them find your listing on page one of the search engines, you need to use a Pay-Per-Click advertising solution.